Depending on your perspective, the choices you make as a consumer simply impact yourself, or they impact the lives of hundreds or even thousands of other, mostly impoverished people. The fair trade industry believes the latter is true. It has been harnessing the positive purchasing power of consumers for decades. Fair trade reduces global poverty by improving the social and economic status of marginalized global artisans and agricultural producers by facilitating direct trading relationships that pay a fair price. The growth of fair trade over the last 20 years shows that Americans and the world believe in the fair trade model. In 2011, fair trade sales topped $1.4 billion in…
